KUPI 99 has Idaho's best country music.

We are proud to be one of the most listened radio stations in Eastern Idaho. Our marketing strategies are those that any of our customers can rely on to bring more people to their businesses.

KUPI 99 is in constant program rotation so you don't have to listen to the same music every single day without putting old music aside. DJs strive to meet your musical needs to make your day a more pleasurable day whatever you are doing during the day. Simply enjoy Idaho's Best Country at KUPI 99!